Archive for the ‘Marketing 2.0’ Category

Don’t Ignore Boomers Online, Especially If They’re Shopping

Slowly but surely, Baby Boomers are getting more comfortable with online financial transactions. A September 2013 survey by security firm McAfee found that almost 9 of 10 adults age 50-75 have made a purchase online. That’s important, because this generation now controls 70% of America’s discretionary income. Some experts estimate their spending power at $2 trillion […]

Is Your Brand Mobile-Ready?

Eighty per cent of the world’s one billion smartphone users access social networks via their phones. This infographic by Wishpond offers stats any digital marketer needs to know, including, “one in three consumers has changed their purchasing choices while in store as a result of research on their mobile device.”

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