Archive for the ‘Featured’ Category

Don’t Ignore Boomers Online, Especially If They’re Shopping

Slowly but surely, Baby Boomers are getting more comfortable with online financial transactions. A September 2013 survey by security firm McAfee found that almost 9 of 10 adults age 50-75 have made a purchase online. That’s important, because this generation now controls 70% of America’s discretionary income. Some experts estimate their spending power at $2 trillion […]

Just 8 Steps for a Winning Social Media Strategy

Infographics – graphic-heavy presentations of facts – are all over the Web. The images hit the brain like bullet points, enabling businesses and nonprofits to add a ‘cool’ factor to stats and talking points.  more compelling. Now, there’s an infographic detailing 8 Steps to an Effective Social Media Strategy, and it’s really good. Read the text for clarification, […]

More Americans Are Watching TV Without a TV

New term: Cord cutting. “It signals the biggest change in media consumption since the Internet began killing newspapers over a decade ago. The nearly 1 million households that have cut their cords in the past 12 months represent a fraction of the overall television market, according to a new report by Moffett Research. But that’s […]

Vine & Instagram: Tips for Good Videos

How to tell a compelling and coherent story in 15 seconds (Instagram) or Vine (6 seconds) isn’t easy, but more users are doing it every day. Finding tips isn’t that hard — they’re even available on CNN!

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