Don’t Ignore Boomers Online, Especially If They’re Shopping

Slowly but surely, Baby Boomers are getting more comfortable with online financial transactions. A September 2013 survey by security firm McAfee found that almost 9 of 10 adults age 50-75 have made a purchase online. That’s important, because this generation now controls 70% of America’s discretionary income. Some experts estimate their spending power at $2 trillion or higher.

How does this information impact your digital strategy? Can visitors to your website make purchases — or donations — easily? What if they want to use a smartphone or tablet? Boomers’ use of those devices is on the rise, too.

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